I’ve been talking a lot recently about the importance of building your email list, plus giving you great tools and strategies to grow that list. But sometimes it’s the super simple things that have a greater impact on your sign up rates.
Today I want to remind you of the importance of simplicity. Not overdoing it and refining what you have on your website, will help you attract the right type of visitors and get those visitors to sign up to your list.
There are two super simple things I want you to keep in mind when designing and creating your Opt-In or Landing Page.
You can see from my Landing Page, while only a few days old, my conversion rates is almost 7x higher than the average of 2%.
So what two secrets to successfully growing your email list, have I used?
White Space and Enticing Copy.
If your website is clean and clutter free and your Opt-In is enticing and excites your readers, then you’ll naturally have higher conversion rates and grow your email list.
1.WHITE SPACE IS YOUR FRIEND
Why is white space so important on your website?
Have you ever been to a clothing store which is crowded, clothing piles in a mess everywhere and you only have 20min to find a last minute outfit for a fancy night on the town?
Did you land up buying anything?
For the majority of us, that answer to this question is no and it’s this exact same principle that applies to your website.
If your website is cluttered, busy and has far too many options visitors are probably going to leave without taking any action. Be it signing up to your list or making a sale.
A cluttered website = overwhelmed visitors.
Not good for you!
So when creating your landing page, your sign up box, your sidebar buttons or your home or about page, please please please keep it clean, simple and with lots of white space.
Need a little more white space:
- “I’ve so many helpful and popular articles…”
Rather than cramming a ton of stuff onto one page, break your helpful articles down into 3 categories and create a single page with 3 options a person can take, each with a link to a new page. Then add your popular posts to this new category page.
- “I’ve so many awesome Opt-In’s for my sidebar…”
Identify your 3 highest performing Opt-In’s and add those to your sidebar. Create a password protected resource library page and add everything else to this page.
Having more white space on your website will lead to less overwhelm and higher conversion rates.
If you’ve found that your conversion rates aren’t where you want them to be, I’ve a brilliant bonus to help entice your readers to hand over their email address.
2.YOUR OPT-IN NEEDS TO BE CLEAR, BUT ENTICING
Make your offer really clear. Our inboxes are overloaded these days, so getting someone to sign up will require you to convince them to give you their email.
Use attention grabbing headlines and then convince them in as few words as possible why they will benefit from your great freebie. Plus, make sure they know exactly what they are getting.
A FEW HELPFUL EXAMPLES:
You want to build a community
“Looking for a tribe of badass online business owners? Join our amazing community of creative entrepreneurs + bloggers. Doing things their way.”
For a product based business
“Loved this? Sign up for exclusive stories, sale alerts, breaking news and so much more straight to your inbox.”
Something very specific
“Consistently being inconsistent? Grab the ‘7 Ways To Be More Productive’ workbook and enjoy more time doing the fun stuff.”
Don’t forget about the sign up button. Change the wording from the generic ‘Sign Up’ and make it relevant to your freebie, like “Join our online community!”
If you’ve been struggling to find the best copy for your Opt-In, grab the bonus to help entice your readers to hand over their email address.
Your readers will sign up to your email list or buy your brilliant product if you’ve created a beautiful clean online space that they enjoy and get excited about being a part of.
Tell me in the comments below, has white space increased your conversion rates? Or has a slight tweak to your copy doubled your email list?