Building your email list is one of the best ways to grow your online business. It’s a great tool to find and nurture an amazing community. A community that loves what you do and you love to create gorgeous things for them.
From a more entrepreneurial based focus, your email list is something you have complete control over regardless of what changes you may encounter outside of your business. A brilliant example of this is the changes Facebook makes to its algorithms. Every time they make a change it has a big impact on community engagement. Something you have no control over.
While you know building your email list is important, it’s becoming increasingly difficult to convince someone to give you their email address. Why? Because most of us these days have email inbox overload.
That’s why it is vital to have clear strategies in place to attract and grow your email list.
1. Have something enticing for your readers
9 times out of 10, the reason someone gives their email address is because they are getting something of value in exchange for their email. It’s no longer about using email to make sales. Email is used to build a relationship, make a connection and gain someone’s trust. The quickest way to do that is by creating something that helps someone with something they need or a problem they are experiencing.
2. Have a landing or squeeze page
This is a page that has only one objective, for someone to give you their email address. There is very little distraction and the person visiting the page is not overwhelmed with all the things you’re asking them to do. Squeeze pages don’t have to be long in length, but to be effective they need to be very exact in why a person would want to give you their email address.
How it is that you’re helping them?
3. Add a slide-in | pop-up | welcome mat
Stick with me here. I know pop-ups aren’t everyone’s favourite tool to collect an email, but when used correctly, the conversation rates are higher than a simple sidebar optin.
Tailor your pop-up to the blog post someone is reading. Create a pop up that provides even more value than you’re giving in the blog post. Then your reader will feel less grumpy and be more likely to give you their email address.
If you’re still shaking your head at me, then try the slide-in options as they’re less in your face. They activate and slide-in to the page when a person gets to the bottom of a blog post. Chances are, because they’ve read all the way to the bottom of the post, they’re more likely to be looking for further help from you. Email sign up, check!
A business I’ve used many times before that has brilliant free tools to help you create a pop-up or slide-in is SumoMe. They walk you through setting them up and have great reports on how your website conversation is performing.
They’ve recently introduced the Welcome Mat. This is similar to a pop-up, but it’s a full screen call to action. Very simple, no distraction and converts well. SumoMe has been testing this method and found the conversation rates to be higher than the pop-up.
4. Create a resource library
Do you create brilliant workbooks, check sheets or helpful guides and gives those away as freebies? How about webinars or helpful videos?
If you’re website has more than 5 freebies, have you considered collating all of them into a single place where someone can gain access to all of your free resources?
Guiding someone to a single place to gain access to a free library of resources is a brilliant way to provide value and keep delighting your community.
When I talk about collaboration, I’m referring to working with another entrepreneur who compliments your business and you both have something of value for your communities. You both send out a newsletter to your email lists with what you are both collaborating on. In effect combining two email lists into one.
Both of you will have something of value to give to the entire email list and this strategy can grow your audience quickly.
If you’ve loved these helpful strategies and need more help growing your email list, I’ve created free 7 day email course that will help you double your email list.
Sign up now and your first lesson will be in your inbox today.
Tell me in the comments below, what strategies do you use to grow your email list?