I’d been ‘working’ for about an hour already and I hadn’t started the number 1 thing on my to-do list. Draft a new blog post.
I’d completed all my other tasks, like replying to social media comments, adding peeps to my Pinterest community, replying to emails but I’d been putting off drafting up my next blog post. It was filling me with dread.
Why? Because I wasn’t sure what to write about.
And then it hit me, of course I’m stuck, I don’t have any real direction. And I wasn’t all that surprised really.
When you first start out blogging, it isn’t simply a case of writing some great content and wham bam you have a thriving community of happy readers. There are hundreds of things you have to do first, it’s easy to miss a few steps.
For me, somewhere between launching this blog earlier this year to a few weeks ago, I’d somehow managed to miss setting up my blogging editorial calendar. Smack Forehead!
I don’t want you to repeat my mistake, which is why if you aren’t using a blogging editorial calendar as a strategic tool for your business, I’ve 3 simple action-taking steps below to get you started.
Plus I’ve created a Free 10 Page Blog Planner Workbook for you to download instantly. Keep Reading.
WHAT IS A BLOGGING EDITORIAL CALENDAR
It is more than just a simple calendar to layout when you’re going to write, it’s a strategic part of your marketing strategy. Having an overall view of your content allows you to be both deliberate and intentional with how you’re reaching your audience and building trust with them.
It shows you your bigger picture
- Are you covering the right topics at the right time of year
- It allows you to build up to a launch of a new product or brand
- Are you mixing up your content so that is isn’t all focused on one topic
- It helps you to remain consistent which leads to a consistent presence for your audience
- Does what you’re writing about fulfil your audience’s desires and in turn help you achieve your business goals
It’s a great tool to organise your content, remain on top of things and know what you’re going to be writing about in the next week, month and year.
WHY YOU NEED A BLOGGING EDITORIAL CALENDAR
GROW TRUST WITH YOUR AUDIENCE
By being intentional with what you write about every month will inevitably lead to attracting the type of readers who love what you do. They may not buy from you straight away, but you’ll start to build a long term trust with your reader and that’s when the $$$ signs no longer matter.
HELP YOUR TRAFFIC GROW
Knowing what you’re going to write about, doing it in a way that keeps your readers coming back for more and being consistent about it, all leads to website traffic growth.
ACHIEVE YOUR BUSINESS GOALS
If you aren’t clear on why your writing what you’re writing, your efforts probably aren’t paying off. The more you learn what your readers really enjoy, so you’ll start to move towards what works and stop doing what doesn’t work.
MY TOP 3 MUST-HAVES OF A BLOGGING EDITORIAL CALENDAR
If you haven’t been utilising a blogging editorial calendar as a tool for your business and aren’t sure where to begin, I recommend you start with a notepad + pen (or a google docs spreadsheet) and map out:
1. Content Idea’s
Create a list of ideas that you find yourself saying, ‘I’d love to write about that’ and keep updating this list. This means you’ll never run out of ideas again.
When you have your list, categorise each idea into a general topic you tend you talk about. As an example a few of my categories are: building your email list, growing community, social media strategy, entrepreneur tips.
This process will allow you to see which posts will help your business grow and reach your goals.
2. Yearly Planner
First decide how often you’d like to blog and calculate how many posts that would be in a month. Now take your ideas and map them out over the year, not forgetting seasonal posts and potential launch dates.
To keep your content fresh, spread your categories out over the year.
Viewing your content over the year helps you to see if you’re content is going to have a good return for the time you’re going to spend creating it.
3. Weekly Planner
(or monthly planner if you only blog once a month)
Here I want you to go into more detail about each blog post. This cuts down the amount of time you’ll spend each week drafting up new blog posts and takes your blog post from average to loved-by-your-readers.
For each post:
- draft up the headline,
- create a little summary of the post,
- give it a deadline,
- what action do you want someone to take
- create eye-catching images
- is it SEO rich
- have you added it to your social media scheduler
Starting with this simple 3 page plan will get you on the right track to being more intentional with your blog and you’ll find you’re being more consistent, growing your audience + traffic and moving closer to your business goals.
And because I love my community of fabulous entrepreneurial mavericks, I’ve pulled together my blogging editorial calendar into a Free 10 Page Blog Planning Workbook which has everything from a daily checklist to your yearly schedule.
Now when I sit down to write an article, I don’t feel that dreaded feeling and put off writing it and you too, have no more excuses for not writing that blog post.
Tell me in the comments, have you found a blogging editorial calendar has helped take your blog to the next level?