If you’ve ever found yourself asking, ‘Will Pinterest group boards really help my business?’ or saying, ‘I don’t have the time to manage another social media account!’
Today I want to let you in on a little secret. I’ve been there and asked that exact same question and exclaimed at that statement. How wrong I was to ignore the power of Pinterest.
The great thing about Pinterest is you can put in a lot of work up front and then leave it alone for a week or as long as 3 months* and still have it working for you.
You can set it up to:
- sending traffic to your website,
- entice people opting in to your email list,
- help your potential customers find you and contacting you to work with them.
Heck, my wedding business is still getting traffic sent to it via Pinterest and it’s been shut for almost 2 years. How’s that for longevity.
*source: Social Marketing Writing
If this sounds like your kinda social media platform, with an audience of 100+million peeps who are pinning every month, but you’re still struggling to find your community?
Have you tried joining a Pinterest group board or two?
What are Pinterest Group Boards?
It’s a normal Pinterest board that someone sets up and invites collaborators or a community to join and pin to it.
The best way to identify if a board is a group board is by looking for the group of people symbol, like you see on my Blogging Mavericks Group board below.
I found Pinterest really useful for my wedding business, so I knew I wanted to use it for this blog, but I needed to attract a different type of audience, an online customer. So my strategy needed to be a little different to the last business.
I needed to attract people to my website rather than my kitchen and get people to join my email list rather than call me to arrange a consultation.
To begin with I found my account a little slow going, as with everything in a new business. But I read a helpful article by Jeff Bullas, on why joining a group board was a great way to get more exposure for my business.
So I joined a few and I’m starting to get a steady stream of website traffic, it’s really helping to grow my email list. Plus I’m making a bunch of new business BFF’s along the way.
Want to grow your blog + business by collaborating with me?
If you’re a business coach, or a copywriter, or a creative entrepreneur, or a virtual assistant, or a business/lifestyle/DIY/mom blogger, or someone who creates valuable action-taking blog posts and would like to get your great content in front of other business owners…
Then why don’t you join our growing group board which has over 1,000+ followers and over 3000+ brilliant articles that helps entrepreneurs grow their blogs + businesses.
Watch how it helps you move a few steps closer to reaching your business goals.
But I’m not in your niche
No problem. If you’d need to search for other boards, then use PinGroupie to find group boards relevant to your niche and send the owner an email, introducing yourself and asking if you can join the board. Plus I’ve a few examples of my favourite group boards below, if you’re looking for some inspiration.
A simple email example:
Dear ‘their name’,
I find your group board _______ very inspiring and helpful. It’s full of great content that I know my audience will love.
I particularly love your post on _______
If you’re still accepting new contributors, I’d love to be included.
This is my Pinterest account ________
My business/blog is all about _______
I look forward to hearing back from you.
Your name + website
If you’re accepted to the board, remember to keep to the board rules.
5 of my favourite Pinterest group boards
For the entrepreneurs + bloggers, here are a few boards I just love that you might like to join:
- Blogging Pro’s Group Board
- Blogging & Content Marketing
- Savvy Business Owners
- Creative Bloggers Biz Owners
- Lady Boss Entrepreneurs Collab Board
Joining a few influential group boards has increased my presence, website traffic, helped me find and engage with my audience and it’s helping me reach my business goals. I want to do the same for you.
If you’d like collaborate with me, join the Blogging Mavericks Group Board, it’s only 2 clicks away. (okay maybe 3!)
Tell me in the comments below, has Pinterest group boards help you move closer to reaching your business goals?