I came across Pinterest a few years ago when running my wedding cake business. It was a fantastic way for couples to find inspiration, helpful planning advice and amazing wedding vendors for their big day.
For my business it was a fantastic tool to find my ideal wedding couples, show them my work and to make sure we both understood exactly what as going to be delivered on the wedding day.
While I’m now running a different kind of business, I still find Pinterest to be a fantastic visual marketing tool. Not only is it a brilliant way to send traffic to your website, but by using it strategically you can easily find both your community and start a conversation with them.
Look at what my community analytics have done over the last 30 days since I started to use Pinterest strategically for my business.
I started with roughly 3,800 viewers to my profile and 49 people were engaged. Over the last 30 days it has grown to over 40,000 viewers and 1,250 people are loving the content that I’m sharing with them. As the stats show you, that’s an increase in engagement of over 2,500%. Fantastic, right!
If you want the same results then there are three things you can do today to help you find your ideal audience and start that conversation.
HOW TO USE PINTEREST TO GET IN FRONT OF YOUR COMMUNITY
LOOK FOR SIMILAR COMMUNITIES TO JOIN
I’ve found two ways to find similar communities by joining group boards. You can find Group Boards by
- Search on PINGROUPIE to find the most popular boards in both your industry and niche. You can search by a board name, description or category and it tells you how many collaborators there are within the board.
- Take your favourite Pinners that you’d love to work with and see whether they are part of any group boards that compliments your business.
To make sure you’re choosing an active board that is going to be worth your while, check how often it’s being pinned too and how much interaction there is on the board. Once you’ve found the boards you’d like to join, follow the joining guidelines and don’t forget to keep to the board rules.
Pro Tip: Make sure you become active in the board, by both pinning useful things (not just your own stuff) and commenting on great pins from others in your industry.
CREATE A BOARD JUST FOR YOUR IDEAL CUSTOMER
Create a board just for your ideal customer. To show you want I mean, I’ve created a Double Your Email List Board that compliments my free 7 day email course that gives you great advice and strategies that help you double your email list.
I’ve included all my helpful advice and strategies, plus I’ve included the advice and strategies that have helped others grow their email lists.
Pro Tip: If you’ve collaborated with someone who compliments your board, invite them to pin to your board.
CREATE KEYWORD RICH PIN DESCRIPTIONS
Create keyword rich descriptions for your pins that target your ideal customer. So when someone types in blogging, your pins are ranked higher than those that aren’t keyword rich.
How to do this successfully:
- Use the Pinterest search bar, type in your keyword and see what comes up. Use the keywords to help you come up with your description.*
- To make sure your description shows when someone pins from your website: fill in your alt text on your image within your blog post.
*I want to thank Summer of Lady Boss League for this super helpful tip. It has really helped my posts get in front of my ideal community.
If you’re struggling to find your community then spend a little time using Pinterest and watch how it benefits your business.
These strategies helped me in both my wedding cake business and it’s now helping me grow the Jaclyn Mowat community, which has only been active for 2 months. It has been a great way for me to both find people who love what I do and start talking to other businesses that I can collaborate with.
This is where I hangout on Pinterest, come on by and say Hi.
Do you have any questions about growing your community using Pinterest?