Building your email list is one of the most important parts of running a blog and online business. You’re in complete control of it and it’s one of the easiest ways to get in front of your loyal fans.
You’ve definitely heard me talk about this before, which is why I want to stop you there for a moment and ask an important question.
Is your website collecting emails for you?
Is your website fully geared up to grab someone’s attention and entice them to give you their email address?
Sometimes you think you’ve done as much as you can to your website to make sure readers sign up to your email list. You might have even fallen into the trap of thinking that adding a signup box to the sidebar of your website, is all you need to do. Don’t feel embarrassed, I’ve been there too.
If you only have a single sign up box or your conversion rates aren’t great, don’t fret because there are 3 spots on your website that convert at a much higher rate.
Below I show you the 3 highest converting spots on your website that you can add your Opt-In to.
If you already have these in place, then you’re in luck as I have a bonus for you. I’ve including an additional 3 super important areas that are almost always overlooked.
WHERE TO ADD YOUR OPT-IN ON YOUR WEBSITE
1. YOUR HOMEPAGE
Turn your homepage into a landing page. A landing page is a distraction free page that only allows someone to to make a single decision. Either sign up or move onto another page.
In this example someone can only do 2 things: either enroll in my course or head over to my blog. That’s it, nothing else.
As you can see from my landing page that this technique has a much higher conversion rate than the industry average of 2%. Since setting it up a few days ago, I’m already getting 13.6%.
It’s an effective way to get people to sign up to your list.
For the SEO experts who argue that doing this will rank your website lower because Google will penalise you for not having enough info on your homepage, SumoMe Welcome Mat is a great alternative tool.
It displays a full-screen call to action that shows when a visitor lands on your site and if that visitor doesn’t sign up, they are take to your homepage.
2. THE FEATURE BOX
Place a link to your freebie above the fold. If you’re not sure what ‘above the fold’ is, it’s the space on your website that is seen before someone has to start scrolling down a page. It will always be seen by your visitors.
You can either use a link in an image, just below your menu bar, like you seen in mine.
If someone is already on your homepage, they’re interested in what you have to offer them, which is a great time to ask them to sign up.
While my numbers might currently be small, again you can see that I’ve had a very higher conversion rate of 33%, compared to the industry average.
Alternatively you can create a signup form and place it in a feature box just below an image, like you see on Marie Forleo’s site
3. UTILISING YOUR SIDEBAR
Your sidebar is a great space to add valuable goodies for your readers.
You can create:
- a Sign Up Box or
- a link to some of your favourite freebies or
- a link to your most popular posts that have an Opt-In
Think Creative Collective has a brilliant example of a sidebar sign up box.
When utilising your sidebar, I recommend 3 things:
- Only having 2 to 3 Opt-In’s and no more, because if presented with too many options, this tends to lead to overwhelm and lower conversion rates.
- Remember to make sure it’s clean, simple and a reader knows exactly what they’re signing up for.
- Again the first thing you place in your sidebar is above the fold, meaning it will be seen the most often, so place the most value adding or highest converting Opt-In first.
If you’re working towards building up your email list, add your Opt-In to these 3 areas and get your website to do some of the hard work for you. If you’re looking for more to add your Opt-In, grab the bonus 3 areas that are almost always overlooked.
You can never have too many Sign Up forms or Opt-In links on your website. If you keep reminding yourself that a visitor might only see one of your pages or articles, you’ll feel a lot more confident about adding more than one Sign Up box to your website.
Need a little extra help:
- If you find you’re struggling a little with what fantastic freebie you should be creating for your website, I’ve a great read on how to create something of value and give it away as a freebie.
- If you’ve not yet set up MailChimp, I’ve a super easy beginners guide to setting up MailChimp and automating how someone receives your freebie.
You want to make sure every reader that visits your website can easily sign up to your email list and they know they’re going to get fantastic valuable goodies from you.
Now go set up a new Opt-In area on your website.
Tell me in the comments below, which of the above areas on your website are you going to add an Opt-In to?