You’re a savvy business owner. You know the best way to build your blog and business, how to make sales, how to get customers to trust you. Did you know that building your email list is the most effective way to do all of this?

This is a super important part of any online business that a lot of people ignore because it takes time and effort. You might think you don’t need an email list, but if your social media accounts just shut down tomorrow, you would lose your entire following and everything you’ve worked on. How would that impact your business?

If you have a solid email list in place, you’d still be able to contact your audience, and more importantly sell to them!

Today, I’m covering why you should start building an email list and which program I use to collect and nurture my list with.

Today, I’m covering why you should start building an email list and which program I use to collect and nurture my list with. So, if you aren't building your list, now is the time to start.

 

If this is the year you want to build your list, I’ve a brilliant FREE e-course 7 Days + 7 Ways to Double Your Email List which is still open for enrolment!

While you know you should build your email lists, it’s not always clear why so many businesses focus so much on building their email lists. If you are considering starting one of your own, below are a few reasons why you need to start building that list.

 

WHY IS AN EMAIL LIST IMPORTANT

Why is building an email list one of the most important parts of a blog and online business?

 

>> IT’S SOMETHING YOU HAVE COMPLETE CONTROL OVER

No Facebook or Instagram algorithm changes will affect how many people see your amazing work. You own your email list and control how you use it.

 

>> YOU’LL ALWAYS BE SEEN BY YOUR POTENTIAL CUSTOMER

How often do you check your email? Answer: A hell of a lot more than we check our social media. We tend to check our email 4-6 times a day and that is continuing to increase.

 

>> IT’S A CONSTANT REMINDER

If you consistently show up in your potential customers email, it reminds them that you are there. When that moment comes and they need something that you provide, guess who they’re going to buy from?

 

>> IT’S ONE OF THE BIGGEST ASSETS YOUR BUSINESS WILL OWN

“Jaclyn, please don’t use accounting talk with me!” Put simply, an asset is cash in the bank. When you start to grow your list, so you’ll start to grow your bank balance.

 

>> IT’S ONE OF THE BEST PERFORMING PARTS OF YOUR BUSINESS

Did you know that on average 1% of your fans sees your social media content? – And that’s if you include a link to your work – But email has an average 3% click through rate to your website. That’s 3x as many people who sees your work.

 

>> IT’LL HELP YOU UNDERSTAND YOUR COMMUNITY

Why? Because a reader gets to know how you work and how you can help them. You can have a private conversation with them and build a better relationship. In doing so, you gain invaluable insight into your community and can tailor what you create to help them better.

 

HOW TO SET UP AN EMAIL LIST

I personally use MailChimp for my free email course and newsletter. If you’d like some help setting up MailChimp, I’ve got you covered. Mailchimp 101: A simple beginners guide 

 

So, if you aren’t building your list, now is the time to start.

 

If you’re struggling to grow your email list, I’ve a brilliant FREE e-course 7 Days + 7 Ways to Double Your Email List that gives you all the strategies I used to double my email list.

 

Tell me in the comments, has this encouraged you to start your own email list?